How to Utilise Social Media Platforms to Increase Your Income

*This is a collaborative post.

When I started blogging I had no idea how to use social media to increase my income. I started off keeping a low-key diary online, and eventually evolved into Kelly Allen Writer about 2 years ago. It’s taken me quite a while to understand how social media can help you make more of a living, but I know now that it can!

How to Utilise Social Media Platforms for Your Blog

Making money from social media is achievable, but it’s so important to find the right platform for your business. You can also use another company, such as an  SEO Company UK to help guide and manage this process for you. I thought it would be good to share my own experience of social media with you here. It might help you decide which platform is best for you, and how best to use it.

I’ve also included this really handy infographic, you can also click to see more about the pros and cons of social media.


Instagram is an amazing social media platform. It’s perfect for personal or business accounts. I particularly like it for beautiful products, such as Melissa Selmin’s gorgeous account. Thanks to new algorithms t’s a hard grower, but it’s well worth it if you’re a product based brand or a blogger.


Facebook Pages

Facebook pages are wonderful. I’ve found it difficult to grow my own page, yet it has a huge amount of engagement. Engagement is worth its weight in gold, and it means if you’re a business you’ll be more likely to sell your product. I think the key is to produce content people can relate to, because people want to feel less alone.

There are paid campaigns you can sign up to, and it seems to be the only way to be ‘seen’ on Facebook these days. If you have a marketing budget then this concept could work for you.



Twitter was the platform I struggled with most in the early days. I just didn’t get it. Now I do and I have nearly 6,000 followers and they’re steadily growing. I think Twitter is great for interaction if you have engaging content. It’s a very fast paced platform and sometimes your posts can get a little lost in people’s feeds, but it’s also a great way to interact with a vast amount of people.



Pinterest is an amazing tool for getting people to your website. It’s extremely visual and as long as you can create good and consistent content, you’re on to a winner. This kind of platform is perfect if you want to draw people into your website.


There are, of course, other platforms. It’s a minefield at first, but when you find the ones that suit you, then there’s no looking back. If you’re a blogger though, I have good and bad news… you kinda need to use as many platforms as possible, BUT it is a lot of fun!


What’s your favourite social media platform and why?



Leave a Reply

Your email address will not be published. Required fields are marked *