Why is Brighton a hotspot for social media influencers?

*Guest post

Brighton has, and always will be known as a great tourist destination. With long beaches, stunning independent cafes and an abundance of cool shops, it’s not hard to see why. However, in recent years Brighton has transitioned from being a predominantly tourist-heavy destination to a popular place for young people to relocate. The seaside town is populated with a new demographic of young influencers looking to get a piece of the Brighton lifestyle.

Brighton is home to some of the biggest names in social media, Saffron Barker, Zoella, PewdiePie, to name a few. These names are raking in astonishing numbers of views on social media platforms. Therefore, when they post about their hometown, they put Brighton on the map. So, why is Brighton such a hotspot for the UK’s biggest influencers?

Backdrops Brighton is known for being a stunning seaside resort, with sandy beaches gracing the coastline. These views make it almost impossible not to take a snap and post it on social media. Not only this but, Brighton has a variety of brightly coloured beach huts lined up on the coast. If you are lucky enough to own one, you can decorate it and take pictures to match your aesthetic, but even if you don’t, they make a great, summery back drop for your selfies.

Close to London

Despite being an incredible place to live, nowhere compares to London for an influencer. From PR events, meetings, and guest appearances, it is important that influencers are close to our capital city. Luckily, Brighton is only a train journey away from London. Therefore, influencers can escape the hustle and bustle of London and come back to their hometown of Brighton all within a day.

Indie coffee shops

We all know how much an influencer loves to take a snap of their avocado toast and iced oat milk lattes. So, where better to do this than in one of Brighton’s indie coffee shops? The likes of Pelicano and Brass Monkey have developed a name for themselves, especially with the help from internet celebrity regulars. They serve amazing, insta-worthy food and drinks, making it impossible for influencers to hide where they are.

Rental/Housing opportunities

Many influencers choose to live in London as it is the hub of all things social. However, with rental and housing prices through the roof in central London, Brighton is a (marginally) more affordable area. Influencers that have a large following on their social media platforms earn a substantial amount of money each year thanks to their brand deals, paid ads and other public opportunities. This allows them to afford a desirable area such as Brighton. So if you think you’re Instagram’s next biggest star, or like many of us, pretend you are, hop on the train, get your camera phone at the ready and get yourself to Brighton to check out what all the fuss is about.