The Difference between a Web Page and Website

*Collaborative post

 

How do you know if you have a web page or a website? Well, a web page is a singular page, filled with text and images whereas a website is a fully functional online resource which categorises your products, services and information by pages in a navigation bar.  

Web pages are great if you’re just starting out in the world of business and are keen to expand but do not have the funds to do so efficiently yet.  

If you’re keen to establish yourself online with a proper outline of who you are and what you have to offer, then here’s some things to avoid when deciding between a website and a web page. 

Bumps in the road 

Let’s face it, no one likes wasting time when they’re look to purchase or experience something. Customers need you and they need you now, so they don’t want to read a dozen pages of text to find out you’re a reliable business.  

Furthermore, your customers want to see who you are. On page text gives them a vague idea but stock images won’t support you, no matter how high a quality they are. You need crystal clear first-hand images of you and your team, or your products in action. After all you are a real company, so make what your users see online real and believable. 

Making your text shorter (even use bullet points) and adding professional images will achieve must more for you than larger amount of text with images of random people.  

Communication is key 

A website is all about exploring. You get to one page, go through it and then…there’s another, and another! Each time a user clicks on another page they’re not only increasing the time spent on your website, but they’re getting to know you which is objectively what you want your users to do. 

Switching to a complete website gives you the freedom to categorise every bit of information you want users to see and know about your business, in a comprehensive manner that isn’t so overwhelming to look at and helps to retain users. You’re adding value to your users experience and your business by making everything clearer. 

What else can I do? 

There are so many options when it comes to making your online presence count. You can choose from having additional social media accounts which you post frequently which link back to articles or pages on your website.  

Another advantage of the online world is that there is a lot of tracking which can be done and improvements that can be made based on your results. 

Search Engine Optimisation is used by Stockport website design agencies for businesses in a range of industries, to help them get the majority market share in their niche. Digital marketers are experts at using industry specific keywords and applying them across your website to help boost your rankings on Google, and therefore increasing your chance of being seen by the right type of user. 

Responsive website design is just the start of your journey into succeeding online. Pay Per Click (PPC) campaign and Social Media Management are all available through digital marketing agencies, to target your audience and use specific online methods which puts your website in the leading ranking positions and make every social post count. 

Don’t waste time writing essays and get professional expert assistance with your website.