How To Write Well In Niches You Are Unfamiliar With
*Collaborative post
Becoming a freelance writer can open up a lot of interesting worlds to you. While some decide to focus on a particular niche in their writing, many work across a number of different sectors because they like variety and because it opens up a wider pool of potential clients. The foundation of good writing is good research skills and solid planning.
In order to write knowledgeably and convincingly about a topic, there are a number of things a writer can do.
Keep up to date on current events
A healthy interest in current events can serve you very well. Try and stay up to date with the latest political, social, technological, scientific and business developments. Even though you aren’t expected to be an expert in every sector, well-rounded knowledge of current events is useful for being able to put things in context.
Read as much as you can
Reading widely on a range of topics can help you to grasp the language and terminology of different sectors. It’s easy to spot work that was written by someone who had no idea of the subject. On any given day you might be reading about the food services industry or the mental health issues surrounding COVID.
Keep track of certain sectors
Though you aren’t confining yourself to one sector, you will probably have a range of topics that you will enjoy writing about, and seek out clients in those areas. Get immersed in these areas online, social media and trade press. Set up a google alert too so that you don’t miss any of the latest events.
Set yourself practice pieces
Perform some basic keyword research on a specific topic, then set yourself a writing assignment. Treat it like you would a job for a client. You can then assess it against other professional content on the same topic.
Use industry specialists
You can’t be an expert at everything, but you can learn how to find and extract specialist information from those who do. Use interviews and quotes as much as you can to lend authority and authenticity to your work.
Choose your sectors wisely
While most subjects can be tackled by a good writer with excellent research skills, there are limits. They are different for each writer. It’s good to know yours. Certain subjects do require in-depth technical, scientific or medical knowledge to write about them, that’s why there are those who work only in these fields.
Get feedback
Having your work validated by experts in the subject matter and other writers is a great way to improve. Writers love giving feedback and support to other writers. If you’re a member of any LinkedIn or Facebook groups dedicated to writing, ask for a few volunteers to help out.
Conclusion
Making a living from writing isn’t always knowing everything, but knowing where to find the information and presenting it in a compelling and engaging way. The scope of subjects each writer is comfortable with will vary from person to person but it’s a great way to keep your work interesting and varied.
